STARTUP ANALYSIS

7 Variables to test whether you should pursue the idea or not.

Uniqueness of your solution

Research: Existing, saturation, barriers to entry

Legal/Regulatory requirements

Market Analysis: Economic mood/Macro understanding, Market size, segmentation, trends, competition (industry leaders/benchmark)

Customer – KYC

Funding & Finance: Equity or debt, Liquidity, breakeven, profitability, taxes

Marketing strategy

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